Project scope: Brand identity, logo, website, flyer, mascot & photography
This project truly stood out – a creative subscription service for toilet paper with the goal of making one of life’s most basic needs both easier and more fun. The client wanted a brand expression that felt playful, charming, and easy to love.
I developed a colorful and character-driven visual identity, along with a logo and a mascot that became the heart of the brand. The design reflects a lighthearted yet trustworthy tone that sets the service apart in the market.
In addition, I created a responsive and user-friendly website, a printed marketing flyer, and all visual content – from product photography to campaign imagery – to ensure the client launched with a clear and cohesive brand presence.
The result is a unique brand that dares to stand out – and has received great feedback for its humor, accessibility, and warm personality.
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