Project scope: Rebranding – brand identity, logo, presentation templates
OptiLever Enterprize, formerly known as Cu2 Consulting, is an established company specializing in value optimization, cost efficiency, and business development. With a new name they decided to do a complete rebrand – a refreshed visual identity that reflects their evolution and future direction.
The goal was to create a professional and modern expression that conveys both exclusivity and trust, while staying true to the company’s strategic focus. I developed a new logo, color palette, and typography system, along with presentation templates to support their updated brand in external communication and client meetings.
This rebrand laid a cohesive visual foundation for the next phase of the company’s journey. As part of our continued collaboration, we’re also working on a new website and photography to further strengthen their brand presence across platforms.
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